1
Your product
one clear shot is enough
Choose a photo
JPG or PNG. It is rebuilt into each scene, not cut out and pasted on.
2
What you are selling
this writes the adsThe single biggest lever on how good the set comes out. A thin description gives you generic ads, every time.
One real person beats a demographic bracket.
3
Your brand
4
Shapes
Three different ads, not one ad three times
Every run writes a brief from what you said above, picks three different advertising concepts, writes the copy for each one inside the limits the platform cuts at, and only then takes the pictures.